About a year ago I wrote a post about The Meatball Shop, a hugely successful Lower East Side restaurant that was then about a year old. I’ve known the chef Daniel Holzman since he was a kid (his dad is a wonderful cabinetmaker who I’ve worked with a lot), and we were pleased to advise on the design of the Shop, which he co-owns with his friend Michael Chernow. We were delighted to continue our role as design consultants when, last summer, the duo opened another location in Williamsburg and then, in November, a third one at 64 Greenwich Avenue in the West Village. All three interiors share the same material palette so they’re recognizably members of the same family, but the West Village Shop is slightly larger, which allows for an attractive degree of expansiveness. Once again, our involvement was purely at the concept stage (see the sketch below) and Michael and Daniel took over from there–to great effect, I think you’ll agree.
Daniel Holzman (left) and Michael Chernow, co-owners of The Meatball Shops. Photograph by Melissa Horn/Ballantine Books
The three Meatball Shops have been so successful that Daniel and Michael have written their own cookbook.