On the Road to Luxury: Lexus Seeks Design Advice

Lexus is conducting market research for a new luxury vehicle planned for the US and believes that interior designers can help their engineers, designers, and product planners better understand affluent American consumer design trends and tastes.  The research will effect both the interior and exterior design of the new vehicle. In mid-October  a lead design team at Lexus asked me to to consult with them on the luxury buyer and provide insight into new and innovative design features for future automobiles.

I suggested a round-table type meeting, but after Super Storm Sandy devastated my home borough of Staten Island, I had the meeting moved to the Cliff Young Ltd showroom in the New York Design Center with help the owner, my friend Leslie Young. Joined by Designers Collaborative member Barry Goralnick and designer Nitzan Tagansky, I met with the US and International Product Planning and Management teams along with Lexus Chief Engineer and Chief Designer. Here are some shots of what proved to be a very stimulating and inspiring discussion.

Nitzan Tagansky, Barry Goralnick, Susan Arann  at Lexus meeting

Nitzan Tagansky, Barry Goralnick, and Susan Arann  at the Lexus roundtable meeting in the Cliff Young Ltd showroom at the New York Design Center.

The Lexus roundtable meeting

The meeting included Lexus’s US and International Product Planning and Management teams along with the Chief Engineer and Chief Designer.

Susan Arann showing the Lexus Chief Designer around the showroom.

Susan Arann and the Lexus team in the Cliff Young, Ltd showroom

Susan  and members of the Lexus team in the showroom.