Could Online Shopping Replace Real World Showrooms? A Panel Discussion

Designers Collaborative photographed by Mathhew Carasella, September 2011

Designers Collaborative: From left, Carl D’Aquino, Susan Huckvale Arran, Barry Goralnick, Bruce Bierman, Laura Bohn, Tim Button, Celeste Cooper, Scott Bromley, Ron Bricke, and Jerry Caldari. (MIA: Glenn Gissler.)

In September, Designers Collaborative took part in What’s New, What’s Next @ 200 Lex, the New York Design Center’s annual building-wide bash celebrating fresh ideas, design, materials, and products. The Bright Group hosted a panel comprising Designers Collaborative members Tim Button, Glenn Gissler, Celeste Cooper, Bruce Bierman, Scott Bromley, Laura Bohn, Susan Huckvale Arran, Ron Bricke, Barry Goralnick, and Carl D’Aquino, moderated by Jerry Caldari, for a lively exchange on the pros and cons of online vs showroom shopping. Watch highlights from the discussion here.